Saskatchewan’s consumer market is showing no signs of softening.
The latest figures underscoring strong consumer confidence in the province comes from the automotive sector where sales of new vehicles have held steady for three consecutive months, even in the face of tariffs and fears of trade disruptions.
The StatsCan report on new vehicle sales is from May showing nearly 5,400 units left dealer’s lots in the month. That is almost exactly the number that were sold in both March and April.
Because this market tends to be seasonal, the best comparison is to a year earlier and the 2025 pace was 500 to 1,000 units more than the comparable month last year. That represents a 10- to 20-percent increase in volume in Saskatchewan compared to far less than half that level nationally.
This is a particularly important metric because it tracks the willingness of the marketplace participants to make high-ticket, long-term purchases. Individuals willing to acquire durable goods tend to have a positive outlook or high confidence level relating to their mid- to long-term outlook.
