Be visual with words

Complex subjects can sometimes be difficult to describe. So, if you’re struggling to find the right words, try painting a picture instead.

Companies that value equity within the workforce or innovation through their work want to relay that to their audience. However, innovative ideas carry different meanings to different people. Defining an abstract concept is challenging.

Avoid the challenge altogether by using visual language. With your words, show your readers what innovation or equality look like. People are more likely to remember your message and less likely to misinterpret your information when you use visual language.

Martin Luther King, Jr.’s ‘I Have a Dream’ speech is a perfect example. He conveyed the urgency of freedom, an abstract concept, through visual language.

He said, “One day, right in Alabama, little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers …”

This visual allow us to imagine what equity and freedom looks like. His words show us what he means when he talks about freedom.

Abstract concepts and complex ideas can leave room for interpretation and for readers to make assumptions about what they mean. Using vague language further clouds the desired meaning.

Painting a picture with words helps your audience to better understand what you are talking about when you talk about innovation or equity within your company. Plus, it helps to overcome the potential of psychological barriers readers may have with an abstract notion.

The content creators at Martin Charlton Communications have the experience to make your message matter to audiences through the power of storytelling. Our writers make facts and figures more impactful. Book a call with our team call 306-584-1000 or complete the form below.