All of a sudden we’re getting some attention.
A global survey of CEOs of big international firms conducted by PwC and written up in its thought leadership website Strategy + Business offers up an intriguing view of where Canada stands on the world stage in the wake of the COVID pandemic and tensions between the super powers. It says Canada is getting way more interesting, especially to American CEOs.
The report says the ‘global nuance’ heading in 2021 is that the world is addressing trade tensions. Whether that manifests itself as things such as Brexit or the scrapping between China and some of its western trading partners, it has prompted American CEOs to express in interest in building stronger ties with Canada and Mexico as they reduce their interest in China as a growth driver. Almost 80-percent more US-based CEOs were leaning this way than in the last survey.
And Chinese CEOs are also shifting their gaze for growth opportunities with large economies such as Japan, Germany and the US offering some new appeal.