in this episode, Dan talks with Regan Hinchcliffe, Co-founder of sMedia, one of Canada’s fastest growing startups disrupting the auto dealer industry.
Data is king in automotive sales. But when Regan and his co-founders were working to help car dealerships with their digital advertising, they found that most dealers were being drawn to bad data in the form of vanity metrics that made their ad agencies look great. Unfortunately, vanity metrics don’t result in real customers walking through the door.
Leveraging the power of AI, sMedia has been able to find a stronger link between online behaviour and real customers, and now over 650 car dealerships everywhere are selling more cars because of it. Dan chats with Regan about their path toward discovering product market fit, building and scaling a diverse remote team, and thinking forward to how they can continue to disrupt the auto industry.