By the end of the day, somewhere in the range of $1 billion will have been spent on marking Hallowe’en in this country.
There are no official statistics on just how much Canadians shell out each year for candy, costumes and general celebrations centred on themes related to Hallowe’en.
But we can draw some insights from what is happening south of the border where the National Retail Federation keeps track of the events going on in the U.S. They are saying this is the year that things will return to pre-pandemic levels.
Last year, Americans spent $10.1 billion on Hallowe’en. They are projecting this year will go up about five per cent to $10.6 billion. Given that are one-tenth the size of the US in terms of population it is reasonable to project we will devote in the neighborhood of $1 billion or similar activities.
Two-thirds of American households hand out candy while half decorate their yards and one-quarter attend Hallowe’en parties. Their preliminary surveys also determined that the average expected spend is $100 per household this year which is on par with last year’s $103.