When Nike decided to launch a program to recycle the rubber soles of old running shoes, it looked to a Saskatchewan company for the solution.
Shercom Industries is the provincial tire shredder with a mission to make Saskatchewan Tire Neutral. Others have attempted to enter the industry but none have had the staying power of Shercom under the leadership of Shane Olsen.
He’s fought some tough battles over his 26 years at the helm of the company he founded. Whether it was a now-disbanded regulator or the hazards of business that include fire, Olsen’s is the last one standing in this business.
And now he can add Nike to his client list. The shoe manufacturer was looking for a firm to convert rubber from old shoes as part of a national program. They partnered with a firm that contracted Shercom which already has a long list of products made from recycled or shredded tires, including parking curbs, landscaping supplies and playground surfaces.
The old shoes will be used to expand the playground offering.