Famed investor Charlie Munger said success is found by ‘fishing where the fish are.’ With that adage in mind, TD Bank has teamed up with an interactive gaming platform to launch a new product designed to help young people learn financial literacy and entrepreneurship.
In their pursuit of a tool to help ten-to-fourteen-year-olds learn about making money, the bank’s research found 85-percent of parents agreed that videos or animated games would be effective in delivering financial knowledge to young people compared to only 22-percent who felt the same about books.
So, the bank launched Treat Island Tycoon, a video game where the participant builds a frozen treat business on a fantasy island, with the platform Roblox.
The game teaches earning, spending, saving and borrowing concepts. It is free with no in-game purchases requirements.
This not only works as an external tool aimed at the bank’s customers, it also helps build the organization’s internal culture by encouraging staff to collaborate or, in the bank’s words, ‘innovate with purpose’ through an initiative it calls TD Invent.
