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You are here: Home / Business / Saskatchewan finding alternate markets in the rest of the world

Kelly Gallagher / June 23, 2026

Saskatchewan finding alternate markets in the rest of the world

Paul Martin commentary

If you or the company you work for sell products to buyers outside Saskatchewan here’s a new acronym you may want to note: ROW.

It stands for Rest Of the World.

Ever since Donald Trump began implementing his tariff regime, nations like Canada embarked on a program of diversifying their customer list to trade or increase trade with other countries. No where was that more important than Canada.

We now have a report on the impact of tariffs, not just from the US, and how Saskatchewan is doing in finding alternate markets. 

Our sales to US buyers fell by eleven-percent last year. Our sales to China, which imposed tariffs on canola, dropped 35-percent and revenue from India, which tariffed pulse crops, fell 44-percent.

The US is still out biggest customer accounting for 54-percent of all our exports with sales nine times China, our number two buyer. But we are finding alternate customers.

Exports to Brazil rose roughly 50-percent last year moving into third spot on our customer list. Japan is now fourth, sourcing 33-percent more products from Saskatchewan while Mexico and Bangladesh both increased purchases by more than 40-percent. 

Filed Under: Business, commodities, Economy, Exports, Paul Martin Saskatchewan, Resources, Saskatchewan, Trade Tagged With: Business, economy, saskatchewan, trade

Kelly Gallagher

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