Sell, Sell, Sell

Make the calls, make the calls, make the calls.

It’s ten or twenty years later but we’re only now starting to get our heads around the notion of selling this province and what we do for a living. Our economy was stunted because of years of things like the Canadian Wheat Board, agencies of government that took responsibility for selling our goods. In short, we abdicated the role of selling ourselves and gave it to government.

After the battles to get rid of all manner of marketing boards we are only now starting to figure out what to do to replace those agencies which, in large measure, were out of touch with the grassroots and were more about bureaucracy than sales.

But a recent development is being augmented further which will help us fill the gap. The provincial government has offices in a variety of international cities to aid Saskatchewan businesses in entering markets in China, Japan, Singapore and India. Now it is going a step further with plans to add more offices – this time in Mexico, Việt Nam, the United Kingdom and Dubai.