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What are you reading? What are you watching? What are you listening to? Answers to these questions seem limitless when you consider the average person …
media
Traditional media seriously challenged
Once upon a time, traditional media outlets didn’t have to worry about the Internet and social media. This provided them immense power in a community as the …
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Podcast: More than just a trendy buzzword
We all have a story to tell and a connection to make. One of the most efficient means of sharing your story with an audience is through a podcast. Podcasts …
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Business More Trusted than Government or Media
The trust we place in major institutions such as government, business and the media took a hit in the past year. The global communications firm Edelman does …
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Perhaps the Most Disruptive Disruptor
The business media is filled with stories of technology or innovative business models disrupting the incumbents in many sectors of the economy. Whether it is …
It’s official: print advertising is (on the way) to being dead.
According to a new report from Zenith, global social media advertising spending is expected to surpass print advertising for the first time ever this …
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