Now is the time to tell your story

Coronavirus this and pandemic that. Here’s an election, there’s an election. Everywhere there’s a politician.

Despite what sounds like a narrow-minded news cycle, now is not the time to shy away from telling your story.

Media is starving for good news stories about how businesses have successfully navigated through a global pandemic and a government-issued shutdown.

Yes, Covid-19 is very much still alive and a big part of daily life. However, the aforementioned shutdown is a thing of the past.

Businesses need to address what our new normal will look like. The economy endures and companies alike will be looking to how best get back on track.

Hence, an opportunity to share with the public what your strategy looks like moving forward. How did the pandemic affect your business? The bright side always beckons. It’s never a bad idea to thank your customers for staying loyal during challenging times.

We all have a story to tell.

Through storytelling, we gain a better understanding of how a company got its start, or the staff that set this company in motion. Embedded in our stories is our knowledge, background and experiences.

A well-told, engaging story is sticky. The anecdotes are better remembered when the presentation is memorable. (Sorry, no one wants to read about profits, deficits and anything associated with statistics. They’re far too dry.)

As a business, telling your stories is critical for growth. It brings your audience closer to you.

Storytelling communicates ideas to your audience about your staff, your organization, your traditions and experiences and why others should care about your business.

Story has always been a key in selling ideas or products because it has always been a key to human psychology. Stories capture emotions, which we all have. And stories make it easier for us to understand and remember complex ideas.

Storytelling can be delivered in various forms. There’s the old-fashioned and tried and true method of telling a story through the printed word. You also can be more interactive with your audience through video.

Of course, sharing your story is easier than ever thanks to social media channels.

So, what’s your story? It’s time to share it.