Saskatchewan consumers have not lost their mojo.
Tracking consumer confidence through spending patterns is a pretty standard way of assessing the mood of the average citizen. People who feel good about their financial situation tend to spend more while those who are worried about their outlook are more cautious.
And then you can break that down a bit further with current spending – discretionary things such as entertainment or dining out – which are an indicator of how they see the next few months. Then, there are purchases of big-ticket items, such as cars and houses. People making major purchases feel upbeat about the medium to long-term.
The latest figures on new vehicle sales in the province are pointing to a more buoyant mood. They are from June and mark the fifth consecutive month sales of new vehicles went up in Saskatchewan. The trend shows unit numbers grew by roughly 10 per cent over the comparable
