Rick McPartlin, founder of the Revenue Game and advocate for Chief Executives playing the role of Chief Revenue Officer (CRO), has refined the science of revenue generation.
In this conversation with Paul Martin – taped while both were in self-isolation during the COVID-19 pandemic – Rick explains how the science works and how any organization can strengthen its revenue streams by clearly understanding how to build and deploy a sales team based on the nature of the product relationship with the client.
And don’t be surprised to see how this dovetails with Simon Sinek’s seminal Golden Circle presentations…
