Business leaders have a bigger role to play in fighting the COVID-19 pandemic than they might think.
A global survey released by the communications firm Edelman shows that while both mainstream and social media carry a lot of information about the virus and our fight to keep it from spreading, more people trust information on the pandemic from their employers than from media.
That might be a startling finding but the survey – conducted in 10 countries, including Canada – concluded that employers are a more trusted source of information on the pandemic.
That says a lot about the relationship between workers and their bosses. It also drives home the point that employers need to be on top of this story and working with credible information from reliable sources.
The survey also ranked spokespeople on the trust scale. Journalists came in last. At the top of the pile were scientists, the family doctor and officials from the Centres Disease Control. Our country’s leader came behind my co-workers, my employer and people like me.