We talked with Melanie Morrison, founder and CEO of Bettercart, an app that helps save consumers the most money at the grocery store.
Melanie has a very unique founder’s story. So we talked with her about what drove her to start Bettercart, and she’s encouraging others to take the leap.
We also dove deep into her startup, and how she’s working with her team to try and make a big wave in the grocery industry, a notoriously competitive market.
Startupville is produced in partnership by Innovation Place and Martin Charlton Communications.
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