There is no place on the continent where an atlas in more important than in Saskatchewan. This is especially true for corporate leaders.
These two factoids are pivotal if you want to understand how Canada works. First, we have a large land mass. Second, we have a small population which means a small domestic consumer market. And, given our land base, we have enormous productive capacity so if we are going to turn potential into reality, we need to be globally focused.
This is even more evident in Saskatchewan where we have those two assets – land and low population – in spades and, as a result, we are more reliant on external markets than any other jurisdiction in North America with 70 per cent of our economic activity coming from trade. In other words, Saskatchewan must have a global outlook to succeed.
That’s why it is important our premier was in India last week. That’s why the best business leaders look beyond our borders and global events – like wars half way around the world, inflation or pandemic fall-out – can have as much impact as events down the street.