Now you’re the news outlet

A company’s website and social media presence acts as a portal to the world.

The Internet, along with platforms like Facebook and Twitter, carry immense power and possess the capability of connecting a company’s brand to billions of potential customers.

There’s a catch, however. The laws of attraction aren’t a simple maneuver.

As fingers and thumbs hover above the keyboard, this is a company’s chance to speak to the world.

A website and social media channels make any company a publisher of news. A printing press and soundproof studio aren’t necessary.

Similar to mainstream media, a business can share a print, audio and video version of a news story it feels would be of interest to its audience.

Yes, there are fewer media outlets and fewer journalists today, but at the same time, there are several new ways to disseminate information. The delivery process is slightly unconventional compared to what most of us are accustomed to.

A business can easily establish itself as its own media outlet by telling its story and sharing it with an audience. That need has not disappeared.

A business can utilize its presence on the Internet by posting news stories on its website. Immediately that company transitions from local to international.

It can be empowering if a company is effective at telling its story.

The easy part is creating a website. The problem, however, is that a lot of companies don’t keep it current.

A static or dormant website can be as useful as a wet blanket for a business. A subscription to a newspaper would quickly get cancelled if the same paper with the same stories and photos was delivered every day. The same concept applies for a business that chooses to become a publisher by creating a website.

Media outlets deliver fresh content to readers several times a day. If a publisher doesn’t update its content, the site isn’t going to have a following. The opportunity with that audience to tell a story will quickly evaporate. Visitors to a site aren’t interested in one-hit wonders.

Consider the Internet to be a hungry animal in need of routine feedings. The need to tell or share a newsworthy story of success or of human interest is constant. But the payoff can be enormous as every business with a web presence has the capability of becoming its own new outlet and instantly becomes global as anyone anywhere with an Internet connection can find you.