The Ten Minute Business Tip with Paul Martin.
Working from Home. Remote Workers. Telecommuting. These terms have always been around but the global response to the COVID pandemic brought them into the mainstream, no longer a rarity for employees to be deployed from their homes.
That has presented both challenges and opportunities for business but, for this entrepreneur, the concept of a remote or virtual workforce is old hat. And, in embracing the idea a decade before COVID, she uncovered a hidden gem – a secret workforce – that is potent, loyal and under-utilized.
Meet the boss who is drawing from wellspring of the military spouse community.