What is Public Relations?

Public relations is about building relationships between you and your stakeholders, members, customers, government, employees or the general public.

Why is it important to build relationships?

Without them you lose customers or members, your project stalls because it lacks community support, you lose social license to operate, employees leave, government doesn’t understand your value – the list is endless.

How Do I Build Relationships With Public Relations?

Public relations isn’t one thing.

It’s a wide range of communications and marketing solutions including strategic communication plans, writing, issues and crisis management and digital/social media strategies.

But at its heart public relations is about telling your story.

We all have a story to tell.

Through storytelling, your audience gets a better understanding of you, your company, your project and your goals. Embedded in our stories is our knowledge, background and experiences.

As a business, telling your stories brings your audience closer to you, communicates ideas to your audience and illustrates why they should care about you.

Stories have always been key in selling ideas or products because it has always been a key to human psychology. Stories capture emotions, which we all have. And stories make it easier for us to understand and remember complex ideas.

And stories have always been key to communicating with audiences about your motives. A story allows you to clearly explain why you do what you do.

Public relations means building relationships – it is never too late to get started. Tell your story to the right audiences on the right platform at the right time and that time is now.

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Grow your influence with Public Relations services from Martin Charlton Communications. Find out more.

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Mary-Lynn Charlton
President & CEO
Martin Charlton Communications